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Marketing Design: Hey! Nice Package

The Coachella Music Festival and Stella & Dot Jewelry are two examples of using post-purchase packaging to help deliver a great customer experience. Building “brand strength” or awareness, happens...

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Picture Bliss! Marketing with Images

In William Shakespeare’s play, King Lear, the king is looking to dispose of his fortune based on flattery from his three daughters.  Two are exuberant in their praise; the third daughter, Cordelia,...

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What is the Definition of (Marketing) Insanity?

Albert Einstein famously said that “Insanity is doing the same thing over and over again and expecting different results.” Many businesses have marketed themselves in the same ways for years. They...

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(More than) 52 Marketing Ideas: Infographic

All business owners know that to stay in business, marketing is “Job #1.”  Here are lots of marketing ideas to kick start your marketing in the new year and keep you inspired all year long.  You can...

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Your New Logo: Not Just Another Pretty Picture

    by Martha Spelman   Think it’s time for a new logo? Why…and Why Not?   There are the three reasons you may need a new logo:   1.  You’re starting a new business   2.  You’re doing business in a new...

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